Refill, Reuse, Reduce: Aqua Natural Launches Sustainability Scheme

refill, reuse, recycle - sustainable sugar wax refill scheme for Aqua Natural

At Aqua Natural, we have always made ethical and eco-friendly business a cornerstone of our company and our brand.

We’re joining the war to end single-use plastic and made it our mission to identify how we could make our already recyclable Aqua Natural Strip Sugaring jars even better for the environment while keeping them user-friendly.

We are thrilled to announce the launch of our “Refill, Reduce, Reuse” rewards scheme to encourage therapists and salon owners to return their empty jars of Aqua Natural Strip Sugaring to us to be washed, sterilised, and reused, free of charge. While refillable schemes are already in operation for shampoos and cleaning products, there is no such programme in place for waxing products, and we are delighted to be the first in our category to launch an initiative like this.

Our plastic jars have been a tricky proposition for us. Whilst we have always ensured that we use recyclable plastic for our jars, we felt we could take it a step further. We have continued to use plastic because we wanted a jar that was safe to microwave, for ease and speed for therapists. It is now about how we used plastic in an eco-friendly way than just recycling. Reducing the amount of single-use plastic in our process was always the next natural step in our drive to be better for the environment. Finding a way in which the jars, didn’t have to be disposed of afterwards was our aim. We believe this is a solution that will help not only our customers but the environment too!

Joining the scheme couldn’t be any easier: we require a minimum of 12 jars to be returned at any one time, and in return, a 15% discount will be added to the next order. And because Aqua Natural Strip Sugaring is 100% natural and water-soluble, it means cleaning out jars and sterilising them is easy, clean, and safe, as we don’t use any chemicals for this process. Good for our customers’ pockets, good for the environment!

Rosie Khandwala – Co-Founder Aqua Natural

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